'How can we use our internal creativity to come up with effective solutions for marketing challenges?'
In order to save time, money and effort, the KLM marketing department wanted to utilize the intern brainpower to develop better concepts. Instead of briefing external parties in a too early stage ideally the ideation would first take place with the input of internal stakeholders.
Inviting the internal stakeholders and sharing the briefing:
Making sure all stakeholders involved are on the same page about goal and preparation.
Facilitating a dynamic, motivating co-creating day:
Teambuilding, creating ideas and selecting the right ideas for execution all in one day.
Hosting an online report-out event to present the elaborated ideas:
Within two weeks after the co-creating day to keep momentum for execution, using a proven Mount Scott template.
Very positive boost internal creativity
huge impulse of team self cohesion & team confidence
Wall of new high quality marketing concepts
and selected short list of top 3 concepts for execution
Concrete saving on costs for external marketing agency's
each concept developed in-house saves 10k-20k euro
Blueprint for future way of working
the succes of the KLM Co-Create sessions triggered interest for more