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“Organize and facilitate an event to create sense of excitement

for our new brand positioning.”

In order to create a Sense of Urgency & Sense of Excitement for the Why, How & What of the new brand positioning of Broersma Real Estate, we organized two events, one for the management and one for the management & the employees.

Event 1: The DNA Dinner
The mean purpose of this start event was to align senior management on the Why of the new brand position.

The internal case owner of the new brand strategy introduced the reason why a new strategy was needed.

In addition to this introduction the external brand consultant introduced her brand advice.

Next the participants were challenged on their point of view in order te create broad support for

the Why of the company.

DNA DINNER & CREATION MORNING
DNA DINNER INTRO
DNA DINNER IN ACTION
HOSTING DNA DINNER

Event 2: The Creation Morning

Now that the management agreed on the Sense of Urgency for the new brand strategy, is was important the create a Sense of Excitement for the crucial next stage: the execution.

Too often we see that a lot of time is spend working on the strategy, but too little time is actually reserved for creating broad support and excitement for the execution. That's why we organized this event for all the employees involved of bringing the brand positioning alive.

Creation Morning Participants 2
Creation Morning Participants 4
DEELNEMERS IN ACTIE 1.JPG
Creating Morning Broersma Real Estate
Creation Morning Participants 1
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Creation Morning Participants 3
  • Alignement within Management Team

       on strategy: Mission, Vision & DNA (Why) of company

  • Support base within whole company

       on the How & What of the new brand strategy

  • Sense of Excitement

      besides Sense of Urgency, the team is excited about the road ahead and ready for execution